fixie community/nike colab.

Nike, The mass corporation has come up with the great idea to do a collaboration with fixie riders and produce an advertisement. Nike a world renowned sneaker manufacturing company, had come up with the idea, when they saw the fixie culture bloom. This advert has given the fixie culture a world wide recognition. Fixie culture has kinda reached mainstream status, in Japan at least, having received the ultimate in street-culture endorsements: a Nike ad. The photograph was taken, in the Hikarigoaka Park located in Nerima ward of Tokyo (the cultural reference is that is a fixie hangout).